Explain the Means End Chain Model
By reviewing the literature on tourism motivations and analyzing the limitations in this research area this theoretical article develops a conceptual model based on meansend chain MEC theory to study the tourism motivations of Chinese outbound tourists and discusses the associated laddering technique required by the MEC theory. As happiness security accomplishment. All About Attributes Benefits And Values The Components Of The Means End Chain Positive Attitude Positivity Awareness In other words the means- end chain model gives the possibility to explicitly link consumers needs and product characteristics and reveals his goalsmotivations in. . A means-end chain is a model that seeks to explain how a product or service selection facilitates the achievement of desired end states. The means-end approach using the laddering interviewing technique provides a proven method for researchers to uncover underlying motives and decision processes and ...